Sarah Parsons

General Manager – Sales and Marketing

Sarah Parsons

General Manager – Sales and Marketing

With 10+ years of experience and a strong sales and marketing skill set, Sarah encompasses a range of abilities and competencies that are essential for successfully promoting and selling our products at ISG.

A dynamic and results-driven sales and marketing specialist with a proven track record of exceeding targets and driving revenue growth, Sarah presents a strong blend of strategic thinking, creativity, and exceptional interpersonal skills. With a deep understanding of market trends and consumer behaviour, Sarah develops and implements effective sales and marketing strategies to maximize brand awareness and customer acquisition. Sarah’s ability to build and nurture relationships, coupled with a persuasive communication style, enables her to consistently deliver outstanding results.

Capabilities:

Sales Strategy and Execution: Proficient in developing comprehensive sales strategies, identifying target markets, and executing plans to drive revenue growth. Skilled in pipeline management, prospecting, and closing deals.
Marketing Campaign Management: Experienced in conceptualizing, planning, and executing integrated marketing campaigns across various channels, including digital marketing, social media, and traditional advertising. Proficient in leveraging market research and analytics to optimize campaign effectiveness.
Relationship Building and Networking: Proven ability to establish and maintain strong relationships with clients, stakeholders, and industry influencers. Skilled at networking and leveraging connections to generate leads and drive business growth.
Communication and Presentation: Excellent verbal and written communication skills with the ability to articulate complex concepts in a clear and persuasive manner. Proficient in creating compelling sales presentations, proposals, and marketing collateral.
Analytical and Data-Driven Approach: Strong analytical skills to interpret market data, identify trends, and make data-backed decisions. Proficient in utilizing CRM systems and marketing automation tools to track and analyse campaign performance.
Adaptability and Resilience: Thrive in dynamic and fast-paced environments, adapting quickly to changing market conditions and customer needs. Resilient in overcoming challenges and maintaining a positive and proactive attitude.